Imagine having your own VIP Club

Customers who love your jewellery could join your club and receive occasional push notifications directly on their phones, giving you another way to bring them back to your Folksy shop.

For example, you might send notifications such as:

💎 New collection:
“Something beautiful has arrived! Discover our latest handmade jewellery collection.”

🎁 A little VIP treat:
“A little thank-you for being one of our VIPs. Enjoy a special treat on your next Petal and Wren purchase.”

🌸 Seasonal gifting:
“Looking for something special? Discover handmade jewellery that's perfect for a birthday, anniversary or just because.”

✨ Back in the shop:
“Your favourite style is back! Take another look at our latest pieces in the Folksy shop.”

💝 Limited editions:
“Made in small numbers, chosen with love. Discover our latest limited-edition pieces before they're gone.”

Each notification would give customers a simple route back to your Folksy store, where they could browse and purchase.

Introducing ShareWOW — happy customers sharing the love

There's another feature I think could be particularly exciting for a jewellery maker.

ShareWOW encourages customers to share a photo of their newly purchased jewellery on their own social media, helping turn a lovely customer experience into a genuine personal endorsement.

Imagine a customer sharing a photo of themselves wearing a necklace or earrings they bought from Petal and Wren, telling their friends how much they love them.

That personal recommendation can introduce your work to people who may never have discovered your shop otherwise.

With a friendly prompt after purchase, ShareWOW would encourage customers to show off their new pieces and share the maker behind them.

It's about helping your customers become enthusiastic ambassadors for your craft — because a recommendation from someone you know can be a wonderful introduction to an independent maker.