Some examples below of PUSH notifications to keep your VIP customers engaged and not bored or irritated 😎

Besides the obvious sending your best customers special offers and promotions, there are many reasons to stay in touch - keep your restaurant front of mind - without becoming annoying.

• New menu launches
  Our Autumn menu has landed 🍂

• New dish / chef special
  New this week: slow-braised beef cheek ✨

  Seasonal specials
  Christmas menu, Valentine’s menu, Mother’s Day, Easter, summer terrace menu.

• Special events
  Live music, tasting nights, wine dinners, quiz nights, themed evenings.

• VIP first look / early access
  VIPs can book our Christmas menu before general release.

Your VIP Club puts your best customers just a phone tap away.

From special offers and new menu launches to events, VIP treats and timely reminders, you can send direct PUSH updates from your own restaurant admin whenever there’s something worth sharing.

No social media algorithm to fight, no need to hope they happen to see a post.

Prewritten message ideas can be set up to suit the style of your restaurant, making it quick to send polished VIP updates without starting from scratch each time.

The VIP Club notifications system is designed to be simple and easy for a busy restaurant to use - on any device by any designated staff member.

A relevant selection of emojis helps keep messages warm, eye-catching and on-brand, while you also have the option to add an image and a destination link — for example to your booking page, menu, event page or special offer.

The result is a fast, straightforward way to create attractive customer updates in just a few taps.

A simple, direct way to stay connected with customers who have already chosen to hear from you.

For an extra touch of polish, premium message designs can be created for special promotions, seasonal campaigns and VIP treats.

Instead of a standard text update, your message can open into a beautifully branded full-page experience with your restaurant’s colours, imagery and personality — complete with a strong call-to-action such as Make Your Reservation.

Ideal for occasions when you want an offer to feel a little more special and memorable.

A CONTROLLED MONTHLY REWARD

Rather than offering an instant reward every time someone posts, the restaurant can offer one fixed monthly prize — for example:

Win a £25 Dining Voucher

This keeps the promotional cost predictable while still giving customers a reason to photograph and share their dish.

PROMOTED RIGHT AT THE TABLE

Plate WOW! can be promoted using a simple table topper or table card with a QR code linking directly to the restaurant’s VIP App.

A Daily Visual Celebration Of Your Menu

A fresh idea for UK restaurants — turning beautifully presented dishes into customer-generated social visibility.

Whether you're the restaurant owner and also the head chef,

or you have one or more chefs in your kitchen, you put time, care and pride into how every dish leaves the kitchen.

Plate WOW! helps customers capture that moment while the food is still looking exactly as intended.

If you wish, when a beautifully presented dish arrives at the table, the customer can:

• take a quick photo before they tuck in

• share it on their favourite social channel

• upload a screenshot through the VIP App

• enter the restaurant’s monthly Plate WOW! dining draw

WHY PRESENTATION?

Plate WOW! is deliberately focused on how the dish looks.

It is not a review of the taste, service or atmosphere.

It simply gives customers an easy way to recognise and share great food presentation at the moment it looks its best.

That means the restaurant benefits from more customer-generated food content showing dishes freshly served, untouched and beautifully presented.

NO EXTRA WORK FOR YOUR STAFF

There is no need for front-of-house staff to check phones or verify social posts.

Customers submit their own entry through the VIP App by uploading a screenshot of their post and adding their first name and email address.

Eligible entries can then be included in a simple monthly random draw.

A table topper could say:

PLATE WOW!
Love how your dish looks?
Take a photo before you tuck in.
Share it on your socials.
Enter our monthly £25 Dining Draw.

For Founder Restaurants, physical Plate WOW! table promotion materials are introduced after the 14-day Founder review period, once membership is confirmed.

TURN GREAT PRESENTATION INTO SOCIAL VISIBILITY

A beautifully presented dish may only look perfect for a few minutes.

Plate WOW! helps turn that moment into customer-generated social content that can keep promoting the restaurant long after the plate has left the table.

The challenge is that even very happy customers often simply don’t think to leave a review.

Effortless Reviews makes the process much easier.

The VIP App gently prompts satisfied diners at the right moment and can take them directly to the restaurant’s Google review page, removing unnecessary steps and making it far more likely that a positive experience turns into a public recommendation.

If a customer has had a disappointing experience, they can also be encouraged to send private feedback directly to the restaurant manager, giving the business an opportunity to understand what went wrong and put things right.

Importantly, customers must always remain free to leave a public review if they choose — the system should not block or suppress negative reviews.

Used this way, the approach is ethical and consistent with Google’s review policies.

And Google does not have to be the only destination. If a restaurant wants to strengthen its presence on Facebook, the same simple review journey can direct customers there instead, helping the restaurant build a broader and more current reputation across the platforms that matter most to its customers.

Google is still the dominant place customers turn when deciding where to eat, and a strong review score combined with regular recent feedback can help strengthen a restaurant’s local search presence and visibility.

For a restaurant, a strong review profile is not just about having lots of reviews — recency and consistency matter too.

A steady flow of fresh reviews creates review momentum, showing both prospective diners and Google that the restaurant is active, well regarded and continuing to deliver positive experiences.

The £25 voucher helps attract customers through the door, but the qualifying spend is deliberately steered above the voucher value, creating the potential for a profitable visit while introducing new diners to the restaurant.

Stating a minimum spend is not required - no need to make the dining experience feel rigid when it can feel relaxed.

A Profit Locked voucher redeemer bring along more than one dining companion - friends, family, co-workers - who order drinks, desserts or extras, and — most importantly — discover a restaurant they may choose to return to again.

Over time, Profit Locked can also become measurable.

Restaurants can record redeemed vouchers, table spend and party size to see the real value being generated — turning what might otherwise feel like “giving away £25” into a clear picture of controlled customer acquisition, additional spend and repeat-visit potential.

Profit Locked dining vouchers play a central role in our flagship campaign model: Win FREE Dining for a Year!

Profit Locked turns a traditional dining voucher into a carefully structured customer-acquisition tool.

Instead of simply giving away £25 of food, the voucher is redeemed under simple, fair conditions designed to protect the restaurant’s margin — for example, a minimum of two diners, with each guest ordering at least a starter and a main course.

That means the restaurant still benefits from a proper dining table rather than a low-value redemption.

£25 value is the sweetspot.

High enough to make it worthwhile for a local resident to make a trip across town - even across the District - to redeem the value.

Low enough to allow a dine-in establishment make a profit on the table when the simple, but reasonable rules are applied.

Profit Locked voucher rules:

• Voucher applied to the table, not the individual

• Minimum 2 diners per table

• Each diner must order Starter + Main menu items

• Table to be booked ahead

• Voucher valid on specific (quieter) days of the week

WHY LAUNCH IN DECEMBER?

December is the ideal time to build attention around the campaign.

Restaurants are busy. People are dining out, meeting friends, celebrating Christmas and spending more time with family and colleagues.

That makes it the perfect month to invite customers to enter Win FREE Dining for a Year — 2027 and join the restaurant's own VIP Club.

Then January arrives.

Trading becomes quieter — but the restaurant already has a growing VIP audience it can reach directly with PUSH notifications.

Quiet tables.
Last-minute availability.
Special menus.
Events.
New dishes.
VIP offers.

December builds the audience.

The dining prize keeps winners coming back throughout 2027.

And the VIP Club gives the restaurant the tools to turn that attention into repeat business.

THE REAL VALUE IS THE CUSTOMER RELATIONSHIP

This is not simply about giving away £25.

The voucher is Profit Locked, meaning the winner must dine with at least one companion and the table will usually spend beyond the value of the voucher.

The restaurant is therefore using a controlled dining incentive to create real visits and build relationships with customers over time.

And because the same winners return every month, the restaurant gets something especially valuable:

repeat exposure.

Instead of one giveaway winner visiting once and disappearing, the restaurant has 12 opportunities to turn each winner — and the people they bring with them — into regular customers.

Win FREE Dining for a Year — 2027! is designed to do more than attract entries.

It is designed to encourage genuine local sharing.

Viral Sharing by Ethical Incentive

Every person who enters the draw will be given their own unique BuzzViral sharing link and invited to share the campaign with friends, family and local social networks.

Why would they share it?

Because FREE Dining for a Year is an exciting prize — and dining is something almost everyone can relate to.

Entrants can earn additional chances to win by introducing other eligible local people to the campaign, creating a simple incentive to spread the word naturally.

Entrants can also gain extra entries from specified actions - such as joining your VIP club and agreeing to accept alerts and notifications.

LOCAL PEOPLE SHARING WITH LOCAL PEOPLE

The campaign is deliberately restricted to a defined local audience.

Entrants must be:

18 or over
Resident within an eligible HG postcode area or YO51 (Boroughbridge)

With Harrogate town expected to provide the largest proportion of entrants, the campaign is designed to build a genuinely relevant audience for Harrogate District Favourites.

This is not about generating thousands of meaningless clicks from around the country.

It is about local people introducing other local people to local independent restaurants.

ETHICAL, TRANSPARENT AND VOLUNTARY

There is no forced sharing.

People can enter the draw without promoting it.

BuzzViral simply rewards entrants who choose to help spread the campaign by giving them additional chances to win.

That makes the growth mechanism clear, voluntary and easy to understand.

A great local prize.

A genuine reason to share.

A growing 100% local audience for Harrogate District Favourites.

EVERY SHARE CAN GROW THE LOCAL AUDIENCE

One entrant shares with a friend.

That friend enters and shares with two more.

Those people introduce others.

BuzzViral helps turn a single competition entry into a chain of local recommendations — all centred around a prize people genuinely want to win.

The result is a growing audience of local diners who have actively chosen to engage with Harrogate District Favourites.