Yorkshire

Favourites™

Helping Independent Businesses become the Go-To Choice in their Category

Yorkshire

Favourites™

Helping Independent businesses become the Go-To Choice in their Category

Yorkshire-wide ambition.

Yorkshire Favourites is a new discovery and recommendation platform for trusted local trades, services and independent businesses across Yorkshire.

We’re launching first in the Golden Triangle of Harrogate, York and Wetherby — a high-value local market where reputation, visibility and word-of-mouth really matter.

Founder businesses can secure exclusive early positioning in their category before Yorkshire Favourites expands into more towns, cities and communities across the county.

Golden Triangle launch.

Secure Your Founder Category

Why start with the Golden Triangle?

Yorkshire Favourites is being built for the whole of Yorkshire, but every strong platform needs a focused launch area.

That’s why we’re starting in the Golden Triangle of Harrogate, York and Wetherby — an area of relative affluence with well-connected local markets with strong communities, desirable homes, and regular demand for trusted trades and services.

For independent businesses, this creates the ideal starting point: a concentrated area where reputation matters, recommendations travel quickly and quality providers can stand out.

By launching here first, Yorkshire Favourites can build visibility, trust and momentum before expanding into more towns, cities and communities across the county.

How the public side works

Yorkshire Favourites grows public attention through local content, community interest and restaurant-led giveaways that encourage people to engage with the brand.

These giveaways create reach, repeat visibility and local recognition — bringing people into the Yorkshire Favourites audience before they need a trade, service or local business.

That growing audience gives Founder Partners a stronger platform to be seen, recognised and remembered across the Golden Triangle.

Restaurants benefit by becoming part of the audience engine behind Yorkshire Favourites.

By offering desirable local giveaways, they gain extra exposure, social engagement and brand visibility across the Golden Triangle while helping attract local people into the wider platform.

Restaurants will be able to use our in-house developed Profit-Locked Gift Vouchers — designed to support controlled, trackable new customer acquisition — alongside dining giveaways created to generate attention, sharing and local engagement.

Together, these campaigns help restaurants gain visibility while also powering audience growth for Yorkshire Favourites.

As more venues, giveaways and local businesses join the platform, the Yorkshire Favourites audience is expected to grow significantly throughout the remainder of 2026.

This growing local audience is what gives the Founder Partner opportunity its value.

One business per category gets early positioning in front of the attention Yorkshire Favourites is building across the Golden Triangle.

For the Golden Triangle launch, Yorkshire Favourites is offering one founder place per business category.

That means one plumber, one electrician, one decorator, one landscaper, one cleaner, one kitchen specialist — and so on — can secure early positioning before the platform expands across Yorkshire.

One category. One founder. One early advantage.

Founder businesses benefit from being part of the first wave: visible early, associated with the launch, and positioned as a trusted local choice in their category from the beginning.

Once a category is taken, it is no longer available to another business in the same launch area.

Built For Trades & Services

Yorkshire Favourites is for trusted local businesses that rely on reputation, visibility and being remembered when customers are ready to choose.

That includes trades and home service providers such as plumbers, electricians, decorators, landscapers, cleaners, roofers, joiners, kitchen fitters, bathroom specialists, window cleaners and general contractors.

It also includes professional services, lifestyle businesses and local independents that serve households and communities across the Golden Triangle.

If your business is good at what it does, locally focused and wants to become more visible as Yorkshire Favourites grows, this platform is being built with you in mind.

How Buisnesses Benefit

Yorkshire Favourites helps local businesses become easier to find, recognise and remember.

Founder businesses benefit from early visibility across the Golden Triangle launch, clear category positioning, and association with a platform designed to grow across Yorkshire.

It gives your business another trusted place to be seen — supported by directory presence, local content, campaign promotion and ongoing visibility as the platform develops.

The aim is simple: to help quality local businesses stand out before customers are ready to choose, so your name is already familiar when they need your trade, service or expertise.