The audit looked at the first things prospective private patients see when comparing dental practices online. It found that the homepage was where the test was most often lost.

Just 13 of the 50 practices opened with a real photograph of their practice or team, while 42 used a headline that could have appeared on almost any dental website.

And the challenge goes beyond first impressions.

The conclusion: the majority of dental practices are being let down by the patient journey before the enquiry.

Someone considering implants, veneers, clear aligners, whitening or a smile makeover may visit your website long before they are ready to book.

They still have questions.

1 out of 50 practices failed the homepage element of Oarline’s 90-Second Test Audit. June 2026 — published by Dentistry.

Source report.

Research published in the British Dental Journal examining UK websites promoting clear aligners found

only 16% were rated good-to-excellent for information quality,

while 31% were rated poor or very poor.

82% of dental practice homepages failed a recent private-patient first-impression test.

They want to understand their options, suitability, treatment journey, possible outcomes and what happens next.

That’s the gap Buddy100Q is designed to fill.

Your website tells prospective patients what you do.

Buddy100Q helps them explore what they want to know.

Buddy100Q is a branded question experience created specifically for your dental practice — designed to work smoothly across desktop, tablet and mobile.

Instead of expecting prospective patients to search through page after page of website content — or immediately complete an enquiry form — Buddy100Q gives them 100 carefully structured conversation starters they can simply tap to explore.

They might want to know:

• Could dental implants be suitable for me?

• Would veneers or whitening better achieve the smile I want?

• What are my options if I don’t want traditional braces?

• How long could clear-aligner treatment take?

• What normally happens at the first consultation?

Patients can explore the questions that matter to them, in their own time and without the pressure of having to enquire before they feel ready.

As they learn, they become better informed, more confident and better prepared for a conversation with your practice.

Buddy100Q does not replace your website, your clinical team or professional advice. It sits between passive website browsing and the enquiry, helping prospective patients take the next small step.

Try Buddy100Q For Yourself
Explore a few questions exactly as one of your prospective patients would.

EXPLORE ALL 100 QUESTIONS →

When local people are looking for businesses they can feel good about discovering and supporting, Favourites gives selected independents a place to stand out.

For UK Cosmetic Dental Founders, The Position Is Exclusive.

If your practice secures the Cosmetic Dentist Founder position for your agreed local area, we will not offer that Favourites Cosmetic Dentist position to another competing practice in the same area while your membership remains active.

Instead of presenting people with a long list of competing businesses in every category, Favourites is being built around selected local category positions — giving participating businesses a clearer identity and stronger local presence.

For Cosmetic Dentistry, that means one practice in each agreed local area can hold the Favourites Cosmetic Dentist position.

As Favourites develops, it will work to grow local awareness through promotions, partnerships, local business participation and audience-building activity.

Favourites is a new local platform being developed by Biz Buzzio to help people discover, engage with and support standout independent businesses in their town or city.

The idea is deliberately different from a traditional business directory.

BUDDY100Q DOESN’T STOP AT YOUR WEBSITE

100 Questions Become A Year Of Useful Social Content.

The same questions prospective patients want answered on your website can also become useful, educational content for your social channels.

With Buddy100Q Social, we repurpose your 100 dental conversation starters into regular posts designed to inform, reassure and engage people who may be considering cosmetic dental treatment — even if they are not ready to enquire today.

Your practice receives a minimum of 8 Buddy100Q Social posts every month, giving you a steady stream of relevant content around subjects such as implants, veneers, clear aligners, whitening, treatment journeys and common patient concerns.

The goal is not simply to keep your social feeds busy.

It is to keep answering the questions your future patients are already thinking about — and give them more reasons to engage with your practice over time.

One Library Of 100 Questions.

On Your Website. Across Your Social Media. Working Together To Start More Conversations.