One Yorkshire Audience.
For Independents.
Built By Independents.
Pride of Yorkshire is building a county-wide audience around one simple idea:
Help Yorkshire consumers discover and buy from brilliant independent Yorkshire businesses.
No national chains.
No big brands buying their way in.
Pride of Yorkshire is for independents only.
And we're now accepting our first Founder Merchants ahead of the Christmas 2026 launch.
WHAT WOULD YOU LIKE YORKSHIRE TO KNOW YOU FOR?
Your mouthwatering pork pies?
Your exquisite cheese?
Your delicious brownies?
Your expertly roasted coffee?
Your fabulous chutney?
Your aromatic candles?
Your natural skincare product?
Your luxurious chocolate?
Something nobody else in Yorkshire makes quite like you do?
As a Pride of Yorkshire Founder Merchant, you can nominate one standout product for your business to be exclusively spotlighted for within Pride of Yorkshire.
If that spotlight is available, we’ll reserve it for you exclusively.
One Yorkshire Audience.
Built By Independents.
For Independents.
Pride of Yorkshire™
ONE PRODUCT. EXCLUSIVE COUNTY-WIDE SPOTLIGHT
That doesn't mean Dalesmoor Famous Yorkshire Foods can only sell Yorkshire puddings.
Far from it.
Their Pride of Yorkshire profile can showcase their wider range and send customers directly to their existing online shop.
But when we're talking about Yorkshire Puddings, Dalesmoor Famous Yorkshire Foods gets the spotlight.
When a subscriber to Pride of Yorkshire searches the app for 'yorkshire puddings' - Dalesmoor Famous Yorkshire Foods is the only producer/retailer that comes up.
Another butcher might be known for:
Yorkshire Ham.
Another:
Sausages.
Another:
Steak.
Each merchant gets exclusive exposure for their nominated product.
The same applies to cheese, chocolate, coffee, preserves, gifts and dozens of other Yorkshire products.
You choose what you'd most like to become known for.
We'll show you the available spotlight opportunities and agree the one that fits your business best.
First agreed. First protected.
Pride of Yorkshire's Exclusive 'Yorkshire Pudding' Spotlight Partner
might become
As a Pride of Yorkshire Founder Merchant, we'll select one standout product for your business to be exclusively spotlighted for within Pride of Yorkshire.
So, for example fictional company:
Dalesmoor Famous Yorkshire Foods
YOU DON'T HAVE TO WAIT FOR US TO BUILD THE AUDIENCE
Each Founder Merchant receives their own branded customer App presence, powered by Pride of Yorkshire.
You can invite your existing customers to follow you through:
Your website
Social media
Email
Packaging
Receipts
In-store QR codes
Your existing customer database
Once customers follow your business, you have a direct way to reach them through PUSH notifications.
New product?
Send a PUSH.
Christmas range available?
Send a PUSH.
Special edition pork pie?
Send a PUSH.
New gift boxes?
Send a PUSH.
You begin by engaging your existing customers, while Pride of Yorkshire begins building something much bigger around you.
This is an important part of Pride of Yorkshire.
Your Founder Merchant position isn't only about accessing the audience we're building.
You can start getting value immediately.
START WITH YOUR CUSTOMERS.
GROW WITH OURS.
Think of Pride of Yorkshire as two audiences working together.
Your Audience
The customers who already know and buy from you.
You invite them to follow your business and become part of your customer community.
The Growing Pride of Yorkshire Audience
Consumers across Yorkshire discovering independent businesses through Pride of Yorkshire campaigns, merchant spotlights, competitions and recommendations.
Over time:
Your audience + our growing audience.
Every participating independent helps grow the ecosystem.
And every Founder Merchant has the opportunity to benefit from the audience being built around it.
Our first major audience-building campaign launches for Christmas 2026.
The aim is to give Yorkshire consumers another reason to discover, follow and buy from Yorkshire independents during the busiest shopping period of the year.
We'll then continue growing the audience throughout 2027, including major quarterly campaigns and draws designed to bring new Yorkshire consumers into the platform.
The audience doesn't disappear when Christmas finishes.
We keep building it.
And Founder Merchants remain positioned inside it.
CHRISTMAS 2026 IS JUST THE BEGINNING
As a Founder Merchant, your business can have:
Your Business Profile
Tell Yorkshire what you make, who you are and why your business is worth discovering.
Your Exclusive Product Spotlight
Choose the standout product or speciality you'd most like to become known for.
Your Own Customer Following
Invite your existing customers to follow your business.
PUSH Notifications
Reach your followers directly with launches, new products, seasonal ranges and other reasons to come back.
Yorkshire-Wide Discovery
Be discovered by consumers joining the wider Pride of Yorkshire audience.
Direct Shopping
Pride of Yorkshire isn't trying to replace your existing website or online shop.
Customers can discover you through Pride of Yorkshire and then buy directly from you.
YOUR PRIDE OF YORKSHIRE PRESENCE
BUILT FOR BUSINESSES THAT CAN SELL ACROSS YORKSHIRE
We're initially looking for strong independent Yorkshire producers and merchants who can fulfil orders across Yorkshire through their existing online shop.
That could include:
Butchers
Bakers
Snack producers
Cheesemakers
Chocolatiers
Coffee Roasters
Farm Shops
Preserve Makers
Dessert Makers
Drinks Producers
Gift & Hamper Businesses
Candlemakers
Skincare Producers
And many other brilliant Yorkshire independents
NATIONAL CHAINS CANNOT BUY ACCESS
Pride of Yorkshire is deliberately different.
We're not building an audience and then selling the best positions to whichever national brand has the biggest marketing budget.
National chains cannot buy their way in.
The platform is being built around Yorkshire independents.
That protection is part of the value.
BECOME A PRIDE OF YORKSHIRE FOUNDER MERCHANT
We're selecting the first group of Founder Merchants now ahead of the Christmas 2026 launch.
Founder Merchant package
App presence
Business profile
Protected product spotlight
PUSH capability
Initial setup
£497 one-time fee
plus
£97 per month
Your setup includes establishing your Pride of Yorkshire presence, your customer App experience and your initial Founder Merchant spotlight.
Your business can begin engaging its own customers immediately while we build the wider Yorkshire audience around you.
Join now so your business can be established inside Pride of Yorkshire as we build the audience through the Christmas buying period.
The Important Difference
Pride of Yorkshire isn't being built as another online directory.
Directories normally work like this:
Pay for a listing → sit alongside dozens of other businesses → hope somebody finds you.
With your participation and support we will build something very different.
Pride of Yorkshire will be built around active audience creation.
Giveaways attract people.
Members introduce their existing customers.
Supporters share campaigns.
Businesses communicate with their own followers.
New independents give the public more reasons to return.
The audience grows.
And every new Member potentially makes the platform more valuable to everybody already inside it.
SHOP INDEPENDENT.
WE'D LOVE TO HAVE YOU INVOLVED.
DISCOVER YORKSHIRE.
BUY YORKSHIRE.
Take a Deeper Dive >
Join Pride of Yorkshire, appear within the App and benefit from the digital tools.
JOIN AS A MEMBER MERCHANT →
MEMBER MERCHANT: £497 Setup £97/month
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Biz Buzzio Digital Solutions Ltd
Company Registration Number: 15957244
Registered in England & Wales
Business Address:
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Email: hello@bizbuzzio.com
Biz Buzzio provides digital marketing systems, automation platforms and lead generation services for local businesses.
