A steady stream of Customer-driven Social endorsements and Google reviews.
If you have a Facebook or Instagram account for your kennels business you maybe notice you don't get so many followers responding to your posts.
The few that do respond with a Like or a Share tend to be the same loyal supporters of your business over and over.
It's better than nothing, but it could be so much better with a different approach.
Another problem is it lands as self-promotion - essentially marketing - which is easy to become drowned-out in all the social media noise.
A much better way is to have your happy customers post essentially the same photo, but in a much more effective way.
Or alternatively offer say a discount voucher off their next kennel booking as a Draw prize.
Whatever incentive you decide works for you will encourage your happy customers to rave about their experience to their local friends - with your kennels tagged and spotlighted.
Plus they are invited to give you a Google Review - this part is not incentivised to be Google compliant - but while they are endorsing your kennels to their local friends on their Facebook/Instagram, they are invited to leave a review.
Give your customers a little ethical incentive of being entered into a Draw at the end of the month for say a £50 Dining voucher at a local independent restaurant (most restaurants will be happyb to give a 50% discount if they get a mention in the ongoing promotion)
Now imagine ...
Your happy customer collects their dog(s) and you invite them to give your kennel a social endorsement to their friends.
It's a simple process all done on their phone by scanning a QR code on display at your service counter.
If they share a photo of their dog at ABC Kennels - tag their social page - and make a positive post about their experience they are entered into a Draw at the end of the month for whatever prize you feel comfortable with.
Expect both quality and quantity to go up
When your customers endorse your kennels on their social accounts you can expect their posts to get significantly more response than a similar photo posted on your business socials.
Hearts, Likes and positive comments will flow much stronger - with your Kennels business page tagged and a positive comment from your customer, giving your establishment Two Thumbs Up!
What can you expect?
Now when the shared photo lands the difference is obvious.
It lands as a happy customer endorsement - a personal recommendation.
The post reaches people beyond your followers - new people around the local area are introduced to your kennels service and facility in the best way possible.
Because customer endorsements build trust with potential future customers.
But it doesn't stop there ...
Most often the shared photo of a customer that is tagged to the kennel can be 're-shared' to the social page of the kennel.
This creates a steady flow of authentic endorsements to help keep the social feed of the kennels alive with fresh customer-driven content every week.
Kennels who have given up on their social media can breathe new life into t with these valuable posts.
Or it can be a welcome boost to kennels who have an active Social media presence.
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Biz Buzzio provides digital marketing systems, automation platforms and lead generation services for local businesses.
