Instead of the kennel posting the photo, a happy customer shares their own experience with friends and followers.

The content may be similar, but the impact is very different — it arrives as a genuine personal recommendation from someone they know and trust.

A lot of kennel businesses already post regularly on Facebook or Instagram, but engagement can be frustratingly low.

Often, the same small group of loyal customers are the ones liking, sharing or commenting, while most followers simply scroll past.

The problem is that even good posts still come from the business itself, so they can feel like marketing or self-promotion and easily disappear into the wider social media noise.

Two Thumbs Up takes a different approach.

As an added incentive, everyone who takes part can be entered into a monthly prize draw for something you feel comfortable offering — perhaps a dining voucher from a local independent restaurant, or a discount towards their next kennel booking.

The real value is what happens next. Instead of your kennel promoting itself, a happy customer is recommending you directly to people they know — with your business tagged, visible and part of the conversation. That kind of personal endorsement can feel far more natural and credible than a standard promotional post.

Customers can also be invited to leave a Google review while they are taking part. The review itself is not incentivised, helping you keep that part of the process separate and compliant, while still making it easy for a happy customer to share their experience in more than one place.

Now imagine...

Your happy customer collects their dog and, while the experience is still fresh, you invite them to give your kennel a social endorsement to their own friends and followers.

The process is simple. They scan a QR code displayed at your reception or service counter and are invited to share a photo of their dog, tag your kennel on Facebook or Instagram, and say a few positive words about their experience.

A customer post featuring their dog can attract more Hearts, Likes, comments and shares than the same image posted directly by your business. With your kennel tagged and accompanied by a positive customer comment, the result is a highly visible, authentic endorsement — effectively giving your kennel Two Thumbs Up!

And because people naturally respond more strongly to posts from friends than they do to business advertising, you can expect both the quality and quantity of engagement to improve.

What can you expect?

When a happy customer shares their experience, the difference is immediately noticeable. Instead of another post coming from your kennel, it appears as a personal recommendation from someone their friends already know and trust.

That means your kennel can reach well beyond your existing followers, introducing new local dog owners to your service through genuine customer endorsement rather than traditional self-promotion.

But it doesn’t stop there...

When a happy customer tags your kennel in their post, that content can often be re-shared onto your own social media page, giving the endorsement a second life and helping even more people see it.

Over time, this can create a steady stream of fresh, authentic, customer-driven content that keeps your kennel’s social feed active and interesting.

For kennels that have struggled to stay consistent on social media, it can breathe new life into a neglected page.

For those already posting regularly, it adds a valuable layer of genuine customer recommendation alongside your own content.

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Biz Buzzio Digital Solutions Ltd

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Biz Buzzio provides digital marketing systems, automation platforms and lead generation services for local businesses.