ROOFS 2 U — 6 Week Growth Club Pilot Aims

At the end of the initial six-week phase (31 August 2026) the aim is not necessarily to have reached the final destination.

The key question is whether ROOFS 2 U is showing clear, measurable signs of progress across the Growth Club system.

FOUNDATION ASSETS ESTABLISHED

By six weeks we should have:

• A completely new 30-page ROOFS 2 U website constructed

• Clear service pages covering the main roofing services

• Strong Harrogate/local relevance throughout the site

• Dedicated pages supporting the Google Business Profile and CORE 30 strategy

• Roofing Buddy integrated into the website

• Click2Ask questions positioned throughout key pages

• Clear enquiry routes and calls to action

• A much stronger digital foundation than existed at the start of the pilot

• This alone gives ROOFS 2 U a substantial new marketing asset.

GLOSSARY

• GBP = Google Business Profile

• CORE 30 = 30 page AI assisted Google ranking system focused on area local to the GBP (Harrogate) https://www.skool.com/ai-seo-mastery-pro/about

• SEO = Search Engine Optimisation

ROOFS 2 U — 6 Week Growth Club Pilot Progress Aims

GET FOUND — GBP + CORE 30

Progress indicators could include:

• Fully optimised Harrogate Google Business Profile

• CORE 30 local SEO work implemented

• Improved visibility across the Harrogate map grid

• More roofing-related search terms appearing in Google Maps

• Existing rankings moving upwards

• Greater coverage across Harrogate rather than visibility being confined to a small area

• Increased GBP impressions, website clicks, calls or direction requests

• Early Local 3-Pack appearances for some searches

The strongest six-week evidence would be a before-and-after Harrogate ranking grid showing that the ROOFS 2 U visibility footprint has expanded.

ROOFS 2 U — 6 Week Growth Club Pilot Progress Aims

GET TRUSTED — Reviews & Reputation

Progress indicators could include:

• Automated SMS Google Review requests operating consistently

• Two Thumbs Up being used with completed customers

• A steady flow of fresh Google reviews

• An increase in total review count

• Professional responses appearing against new reviews

• An improved overall Google Business Profile appearance

Even 5–10 new genuine reviews during the pilot would represent meaningful progress as ROOFS 2 U begin from a zero Google reviews base.

ROOFS 2 U — 6 Week Growth Club Pilot Progress Aims

GET SOCIAL — Consistent Visibility

By six weeks we should have:

• ROOFS 2 U posting consistently on Facebook and Instagram

• A substantial bank of homeowner roofing questions created

• Around 10–15+ useful branded social posts published

• Content covering genuine homeowner concerns rather than generic promotional posts

• Increased social engagement, profile activity, shares or clicks where possible

• A repeatable system capable of continuing after the pilot

Examples include:

“Is moss on my roof actually a problem?”

“Can one slipped roof tile really cause a leak?”

“How do I know whether my roof needs repairing or replacing?”

ROOFS 2 U — 6 Week Growth Club Pilot Progress Review

GET ENQUIRIES — Roofing Buddy + Click2Ask

Progress indicators could include:

• Roofing Buddy live across the new website

• 100-question Roofing Knowledge Base completed

• Homeowners actively clicking Click2Ask questions

• Visitors starting genuine roofing conversations

• Multiple questions being asked during sessions

• Buying intent appearing within conversations

• Contact details or direct enquiries being generated

• Enquiries that can be attributed directly to Roofing Buddy or the website

Actual roofing jobs generated would obviously be the strongest result, but even before that happens we should be able to see whether visitors are engaging rather than simply arriving and leaving.

ROOFS 2 U — 6 Week Growth Club Pilot Progress Review

The 6-Week Scorecard

At the end of the pilot we should be able to compare Day 1 with Week 6 across six simple measures:

30-page website built ✓

Harrogate Google visibility ↑

Google reviews ↑

Social activity ↑

Website conversations ↑

Enquiries ↑

The 6-week outcome is:

ROOFS 2 U is more visible, more trusted, more active and generating more customer interaction after six weeks than it was before Growth Club began.