4 PILLARS OF GROWTH CLUB

GREEN SECTIONS > 6 Week Growth Club Pilot Aims

FOUNDATION ASSETS ESTABLISHED

By six weeks we should have:

• A completely new 30-page ROOFS 2 U website constructed

• Clear service pages covering the main roofing services

• Strong Harrogate/local relevance throughout the site

• Dedicated pages supporting the Google Business Profile and CORE 30 strategy

• Roofing Buddy integrated into the website

• Click2Ask questions positioned throughout key pages

• Clear enquiry routes and calls to action

• A much stronger digital foundation than existed at the start of the pilot

• This alone gives ROOFS 2 U a substantial new marketing asset.

(the aim for where ROOFS2U will be at the end of September 2026)

GLOSSARY

• GBP = Google Business Profile

• SEO = Search Engine Optimisation

• CORE 30 = 30 page AI assisted Google ranking system focused on area local to the GBP (Harrogate)

GET FOUND — GBP + CORE 30

6 Week Progress Aims:

• Fully optimised Harrogate Google Business Profile

• CORE 30 local SEO work implemented

• Improved visibility across the Harrogate map grid

• More roofing-related search terms appearing in Google Maps

• Existing rankings moving upwards

• Greater coverage across Harrogate rather than visibility being confined to a small area

• Increased GBP impressions, website clicks, calls or direction requests

• Early Local 3-Pack appearances for some searches

The strongest six-week evidence: a before-and-after Harrogate ranking grid showing that the ROOFS 2 U visibility footprint has expanded.

GET TRUSTED — Turning Happy Customers into Google Reviews

The challenge is that happy customers don't always think to leave a review.

As part of GET TRUSTED, Growth Club introduces a simple SMS Text review follow-up system designed to turn more of those positive customer experiences into visible Google reviews.

After a job has been completed, the customer receives a friendly, professionally written text message thanking them for choosing ROOFS2U and inviting them to share their experience.

A direct link makes the process easy — tap the link, leave the review.

Every Review Deserves a Response

Generating reviews is only part of the process.

When a new review is received, AI reads what the customer has actually written and composes an appropriate, individual response.

Rather than filling the ROOFS2U profile with repetitive "Thanks for your review" replies, responses can acknowledge specific comments made by the customer and provide a more natural, professional reply.

This means every customer who takes the time to leave feedback can also receive the attention their review deserves — without someone at ROOFS2U having to find the time to write every response manually.

Google encourages businesses to respond to reviews because it demonstrates that customer feedback is valued and can help a business stand out.

Combined with a steady flow of genuine, recent reviews, thoughtful responses help ROOFS2U maintain an active, professional and trustworthy Google presence.

Why This Matters for ROOFS2U

When somebody searches for a roofer in Harrogate, they're not only looking at who appears on Google.

They're deciding who they can trust with their home.

A growing collection of recent, genuine customer reviews provides powerful reassurance that ROOFS2U is an established local company doing good work for real customers.

And when prospective customers see that ROOFS2U also takes the time to respond thoughtfully to those customers, it provides another positive trust signal.

The system also removes the need to remember to ask every customer for a review or find time to respond to each one.

Instead, review generation and review engagement become a consistent part of the customer journey.

The aim is simple:

More happy customers asked → more genuine reviews → every review acknowledged → stronger social proof → greater trust → more confidence to contact ROOFS2U.

Because GET FOUND gets you seen.

GET TRUSTED helps make you the roofer they choose.

Two Thumbs Up!

Two Thumbs Up is designed to turn customer satisfaction into something even more powerful: a personal endorsement of ROOFS2U that can be shared with other people.

At the end of a successful job, the customer is invited to give ROOFS2U Two Thumbs Up.

The process is deliberately kept simple and easy for the customer, helping us capture that positive moment while their experience with ROOFS2U is still fresh.

From Customer to Advocate

The important difference is that this isn't ROOFS2U telling people:

“We're a great roofing company.”

It's a real customer effectively saying:

“I've used these people — and I give them Two Thumbs Up.”

That distinction matters.

Recommendations and endorsements from genuine customers provide a form of social proof that conventional advertising simply can't manufacture.

Two Thumbs Up gives Growth Club a structured way of encouraging something businesses have traditionally relied upon happening by chance:

Word-of-Mouth.

Instead of completing a good roofing job, saying goodbye and simply hoping that customer recommends ROOFS2U someday, we're giving satisfied customers an easy opportunity to become an advocate for the business.

Extending the Value of Every Successful Job

Every completed ROOFS2U job potentially creates more than revenue from that individual customer.

It creates a happy customer with their own network of friends, family, neighbours and local contacts.

Two Thumbs Up is designed to help ROOFS2U reach some of those people through the credibility of somebody they already know.

So while our SMS review system helps turn happy customers into Google reviews, Two Thumbs Up takes the idea one step further by helping turn happy customers into ROOFS2U advocates.

The aim is to create a simple cycle:

Great roofing work → happy customer → Two Thumbs Up → customer endorsement → greater visibility & trust → future enquiries.

Because some of the most persuasive marketing ROOFS2U can ever have comes from its own happy customers.

GET TRUSTED — Reviews & Reputation

6 Week Progress Aims

• Automated SMS Google Review requests operating consistently

• Two Thumbs Up being used with completed customers

• A steady flow of fresh Google reviews

• An increase in total review count

• Professional responses appearing against new reviews

• An improved overall Google Business Profile appearance

GET SOCIAL — LOOK ACTIVE, THRIVING & RELEVANT

Converting 2 of the 100 Questions into Social posts each week is just part of GET SOCIAL.

GET SOCIAL also helps keep ROOFS2U visibly active — without creating another job for you.

Rather than simply filling a social feed with generic posts, the system can monitor local events, weather, seasonal changes and signals from the business, then use those opportunities to create and schedule timely content across Facebook, Instagram and LinkedIn.

It can help ROOFS2U:

• Create relevant social posts around roofing services, homeowner questions and useful advice.

• React to local events, weather and seasonal changes with timely content.

• Maintain a more consistent social presence during busy periods.

• Turn roofing knowledge into useful posts that demonstrate experience and expertise.

• Keep the business looking active, current and engaged in its local market.

You stay in control.

GET SOCIAL can do the research and writing, but you can review and approve posts before they go live — so nothing is published that ROOFS2U isn't comfortable putting its name to.

The aim isn't to promise enquiries from every post.

It's to make sure that when a homeowner discovers ROOFS2U and checks the business out, they find a company that looks active, knowledgeable, current and involved in its local market — rather than a social page that hasn't been updated for six months.

Because before somebody contacts you, they may well check you out.

GET SOCIAL helps make sure there's something worth finding.

GET SOCIAL — Consistent Visibility

6 Week Progress Aims

• ROOFS 2 U posting consistently on Facebook and Instagram

• A substantial bank of homeowner roofing questions created

• Around 10–15+ useful branded social posts published

• Content covering genuine homeowner concerns rather than generic promotional posts

• Increased social engagement, profile activity, shares or clicks where possible

• A repeatable system capable of continuing after the pilot

Examples include:

“Is moss on my roof actually a problem?”

“Can one slipped roof tile really cause a leak?”

“How do I know whether my roof needs repairing or replacing?”

GET ENQUIRIES — Roofing Buddy + Click2Ask

6 Week Progress Aims

• Roofing Buddy live across the new website

• 100-question Roofing Knowledge Base completed

• Homeowners actively clicking Click2Ask questions

• Visitors starting genuine roofing conversations

• Multiple questions being asked during sessions

• Buying intent appearing within conversations

• Contact details or direct enquiries being generated

• Enquiries that can be attributed directly to Roofing Buddy or the website

The 6-Week Scorecard

At the end of September we should be able to compare Day 1 with Week 6 across six simple measures:

30-page website built ✓

Harrogate Google visibility ↑

Google reviews ↑

Social activity ↑

Website conversations ↑

Enquiries ↑

The 6-week aim:

ROOFS 2 U is more visible, more trusted, more active and generating more customer interaction after six weeks than it was before Growth Club began.

THE VALUE OF THE GROWTH CLUB PILOT

Growth Club brings together four different areas of marketing, each designed to perform a different job for ROOFS2U.

If these elements were commissioned separately from different suppliers, the combined cost could quickly become substantial.

For the purposes of this pilot, the following provides a fair indication of the commercial value of the work being delivered rather than an inflated agency price.

1) GET FOUND

30-Page Website + Google Business Profile + Local SEO

Includes the planning and construction of a new approximately 30-page ROOFS2U website, service-focused page structure, Google Business Profile optimisation and the implementation and management of CORE 30 local SEO.

Estimated setup value: £3,000–£4,500
Ongoing value: £350–£600 per month

2) GET TRUSTED

Review Generation + Review Responses + Two Thumbs Up

Includes the implementation of automated SMS review requests, individual AI-assisted responses to customer reviews and the Two Thumbs Up customer advocacy system.

Rather than simply collecting reviews, the aim is to create an ongoing process for generating, acknowledging and extending the value of positive customer experiences.

Estimated setup value: £750–£1,250
Ongoing value: £250–£400 per month

3) GET SOCIAL

Social Content + Consistent Visibility

Includes developing the ROOFS2U social content strategy, creating customer-focused roofing topics and questions, producing branded content and establishing a consistent publishing programme.

The 100 Roofing Questions also provide a substantial bank of ideas from which future educational and engagement-led social content can be created.

Estimated setup/content value: £750–£1,250
Ongoing value: £300–£500 per month

4) GET ENQUIRIES

Roofing Buddy + Click2Ask + 100-Question Knowledge Library

Includes the creation and implementation of Roofing Buddy, Click2Ask engagement, the development of a structured 100-question roofing knowledge library, conversational pathways and enquiry/contact capture.

The objective is to provide ROOFS2U with a 24/7 conversational assistant capable of answering early-stage customer questions, encouraging further engagement and helping turn website visitors into genuine enquiries.

Estimated setup value: £1,500–£2,500
Ongoing value: £350–£600 per month

FAIR COMMERCIAL VALUE

Taken together, the four Growth Club pillars represent approximately:

£6,000–£9,500 in initial setup, development and content

plus approximately:

£1250–£2,100 per month in ongoing marketing activity and management.

These figures are not intended to suggest that ROOFS2U would necessarily purchase every component separately at these prices.

They are simply intended to put the scale of the six-week Growth Club pilot into perspective.

ROOFS2U is being used as the first live Growth Club pilot so that we can implement the complete system, measure what happens and identify which elements produce the strongest results.

The real question at the end of six weeks isn't:

“How much work did we do?”

That will be clearly visible.

The more important question is:

“Is the combined system beginning to move ROOFS2U in the right direction?”

If we can demonstrate increased visibility, stronger reputation signals, greater engagement and — ultimately — more opportunities for customer enquiries, we'll have established something considerably more valuable than four individual marketing services.

Tools and Methods

GET FOUND — The CORE 30 Method

Growth Club's local SEO approach is based around methods developed by Caleb Ulku, a specialist in local SEO for service businesses.

Caleb's methods have been developed through extensive real-world implementation and continue to evolve alongside the way Google and AI are changing how local businesses are understood, ranked and recommended online.

Central to his approach is what he calls the CORE 30.

What is the CORE 30?

Many traditional local business websites try to cover everything the company does within just a handful of general pages.

The CORE 30 takes a very different approach.

We identify the important services ROOFS2U provides and build a website structure of approximately 30 carefully focused pages, with individual pages dedicated to specific services and areas of customer search intent.

Rather than asking one general Roofing Services page to tell Google everything ROOFS2U does, we can provide much clearer information around individual services.

The website structure is then closely aligned with the services and categories represented within the ROOFS2U Google Business Profile.

The objective is consistency.

The website and Google Business Profile should tell Google the same clear story:

WHO ROOFS2U is.
WHAT ROOFS2U does.
WHERE ROOFS2U does it.

Why 30 Pages?

Thirty isn't simply about making the website bigger.

Each page has a specific purpose — helping establish greater relevance around an individual service that a potential ROOFS2U customer may actually be searching for.

Collectively, those pages create a much deeper picture of the business than a conventional five or six-page roofing website could provide.

For the ROOFS2U Growth Club pilot, we're concentrating that relevance around Harrogate.

The objective isn't to attract meaningless website traffic from everywhere.

We want ROOFS2U to become increasingly relevant when people in and around Harrogate are actively searching for the roofing services ROOFS2U provides.

Built for the Way Search is Evolving

Search is changing rapidly as Google incorporates more AI into the way information is interpreted and presented.

That makes clear, structured information about a business increasingly important.

The CORE 30 approach aims to give search engines and AI systems a much clearer understanding of ROOFS2U — its services, expertise and geographical relevance — while simultaneously creating useful pages for the real people who visit the website.

So the new 30-page ROOFS2U website isn't simply a website redesign.

It is being constructed as part of the foundation of our GET FOUND strategy.

The GET FOUND aspect is based on the AI tools and methods of Caleb Ulku - developer of:

Beyond 6 weeks

The first six weeks represent an important checkpoint — not the finish line.

At that point, we will review what has been implemented for ROOFS2U, what has changed and, most importantly, whether you are happy with the progress and overall trajectory of the Growth Club pilot.

Some elements — particularly local SEO — naturally require time to develop and compound. We therefore aren't expecting every objective to have been achieved within six weeks.

What we are looking for is evidence that the system is moving in the right direction.

If the answer is YES...

If ROOFS2U is happy with the progress being made, our intention would be to move into the next phase and begin documenting the ROOFS2U experience as the first Growth Club case study.

That case study would then help us introduce Growth Club to a carefully selected group of additional, non-competing businesses serving the Harrogate District.

THE ANTICIPATED GROWTH CLUB FEE

Once the ROOFS2U pilot has helped us demonstrate the model, the anticipated commercial fee for new Growth Club members will be:

£997 PER MONTH

That reflects something much broader than purchasing an individual marketing service.

Growth Club brings together the four pillars:

GET FOUND • GET TRUSTED • GET SOCIAL • GET ENQUIRIES

The objective is to create an integrated system in which each part supports the others — building visibility, strengthening reputation, maintaining engagement and ultimately creating more opportunities for new business.

ROOFS2U IS WHERE WE PROVE IT

The purpose of these first six weeks isn't to produce a perfect set of statistics.

It's to establish whether we're seeing enough positive evidence to say:

“This is working. Let's keep building.”

If we can do that, ROOFS2U won't simply have benefited from the first Growth Club pilot.

ROOFS2U will have helped us prove the model that Growth Club is built upon.

ROOFS2U is in a unique position as the first Growth Club pilot business.

The purpose of this arrangement is to allow us to build, implement and test the complete Growth Club system in a real Harrogate business — while keeping ROOFS2U's direct financial commitment as low as possible.

DURING THE PILOT

Until the current ROOFS2U office becomes unavailable on 1 December, we propose that use of the office continues on a rent-free basis as ROOFS2U's principal contribution towards the considerable development and implementation work being undertaken through Growth Club.

ROOFS2U would additionally cover the direct US$197 per month (approx GB£145/mo) CORE 30 programme cost required to operate the GET FOUND element of the pilot.

Beyond these two contributions, there would be no Growth Club management or service fee payable by ROOFS2U during this period.

WHEN THE PILOT BECOMES A CASE STUDY

If the six-week review shows encouraging progress and ROOFS2U is happy with the direction of the programme, we would like to use the results and experience as the ROOFS2U Growth Club Case Study.

That case study would help us introduce Growth Club to additional non-competing businesses serving the Harrogate District, with an anticipated Founder membership fee of £997 per month.

And this creates an important benefit for ROOFS2U.

WHEN GROWTH CLUB GETS ITS FIRST £997 MEMBER...

As soon as the ROOFS2U case study helps Growth Club secure its first paying Founder business from another, non-competing category at £997 per month, ROOFS2U's contribution to Growth Club will reduce to:

£0.00 PER MONTH

From that point, Growth Club would continue supporting ROOFS2U without a monthly Growth Club fee and without ROOFS2U having to cover the CORE 30 programme cost.

In effect, the businesses that subsequently join Growth Club will fund the system that ROOFS2U helped us establish and prove.

ROOFS2U HELPS PROVE THE SYSTEM + STRATEGY

THE SYSTEM + STRATEGY CONTINUES SUPPORTING ROOFS2U

A fair exchange.

ROOFS2U provides the opportunity to develop and prove Growth Club in the real world.

ROOFS2U is provided with the strategy, development, technology, content, implementation and ongoing work required to build the four Growth Club pillars around ROOFS2U.

If that work subsequently enables Biz Buzzio to attract paying Growth Club Founders, ROOFS2U shares in the success by continuing to benefit from Growth Club at no ongoing cost.

An appropriate way of recognising the business that helped Growth Club get started.

THE ROOFS2U PILOT ARRANGEMENT

Growth Club is intended to be the beginning of a wider local strategy rather than a standalone marketing programme.

If the ROOFS2U pilot proves successful, the next stage is to establish a group of non-competing Growth Club Founders across the Harrogate District, with each business also becoming a Founder of Harrogate District Favourites.

Favourites will give us another way to build local visibility — creating a growing audience around local businesses, community activity and promotions, including attention-generating restaurant giveaways.

The longer-term intention is then to develop a sister project in York, applying the same principles to another important local market.

So while our immediate focus is deliberately narrow — prove Growth Club in Harrogate first — the opportunity beyond the pilot is considerably bigger.

Prove the system → Build the Harrogate network → Build the local audience → Expand the model into York.

And ROOFS2U on board from the beginning will enjoy a complimentary position on Favourites.

Where this leads >>>