Meet Archie — Your Architect Buddy

They can choose from 100 carefully selected architecture questions, and Archie immediately starts a useful conversation around the subject they've chosen.

They can ask follow-up questions. Explore different possibilities.

Learn about planning, design, budgets and the building process.

And gradually start talking about their own project.

That's when a website visit can become something much more valuable.

A conversation.

Ask Archie gives prospective clients a simple, approachable way to explore their building project through questions.

Instead of arriving at your website and being faced with the usual:

About Us | Our Projects | Contact Us

they're invited to do something much easier:

Start with a question.

100 Ways to Start a Conversation

Every question is another potential reason for somebody to click.

And every click can become the beginning of a conversation.

Explore All 100

We start your Ask Archie with 100 popular architecture questions, carefully chosen to combine straightforward questions people genuinely research with more intriguing questions designed to stimulate curiosity.

Explore 12 More

The complete library is organised into 10 easy-to-browse topics, including:

1. Choosing & Working With an Architect

2. Ideas, Design & Feasibility

3. Extensions & Home Improvements

4. Planning Permission

5. Building Regulations

6. Budgets, Fees & Costs

7. The Design & Construction Process

8. Builders, Contractors & Quotes

9. Common Problems, Risks & Mistakes

10. Making Your Home Better

Visitors initially see a small selection of 8 featured questions.

But Archie Doesn't Pounce On People For Their Details

Someone researching an extension might ask Archie one question.

Then another.

They might ask about planning permission.

Then costs.

Then whether their particular idea sounds feasible.

As the conversation becomes more specific, Archie can recognise that the visitor may benefit from speaking to your practice.

Only then does he naturally offer the next step.

The objective isn't to capture the lead as quickly as possible.

It's to earn enough trust that becoming an enquiry feels like the natural continuation of the conversation.

This is an important part of the idea.

Ask Archie isn't designed to get three answers out of somebody and immediately demand:

NAME. EMAIL. TELEPHONE NUMBER.

That can destroy the very trust we're trying to create.

Instead, the philosophy behind Ask Archie is:

Help generously first

→ recognise intent

→ offer human help

→ collect details only after a yes.

Archie Knows About Architecture

Ask Archie isn't simply a character sitting in front of a generic chatbot.

We give Archie a substantial architecture knowledge base covering the subjects prospective clients are likely to explore.

That allows him to discuss a question intelligently and continue into useful follow-up conversations.

But that's only the starting point.

Then we teach Archie about YOUR practice.

Your services.

Your preferred types of projects.

Your approach.

The areas you cover.

Your processes.

Your relevant experience.

Your answers to frequently asked questions.

And other information you'd like prospective clients to understand.

So while the Case Study starts with our Ask Archie architecture system, your version becomes increasingly specific to your practice.

Add The Questions YOUR Clients Ask

Nobody knows your clients' questions better than you do.

So we actively invite your input.

We start you with 100 popular architecture questions.

You can also suggest questions your clients regularly ask, and we'll add the best ones into your Ask Archie library.

Perhaps there are questions particular to your local planning authority.

Questions you hear repeatedly during initial consultations.

Misconceptions you constantly have to correct.

Or questions you wish prospective clients would ask before making important decisions.

They can become part of your Ask Archie.

That means you're not simply being handed a finished marketing product.

You have a hand in making it better.

Ask Archie Doesn't Replace The Architect

Quite the opposite.

Archie's job is to help somebody reach the point where a conversation with an architect makes sense.

He can handle the early questions at 9pm on a Sunday evening.

He can help someone understand terminology.

He can explain why certain decisions matter.

He can encourage somebody to think more carefully about their project.

But when that person needs professional, project-specific advice:

Archie introduces them to you.

Think of him as the warm-up act for the architect, not the replacement.

From Curiosity To A Genuine Project Enquiry

The journey we create is simple:

A homeowner sees an interesting question

↓

They click it

↓

Archie answers

↓

They ask another question

↓

The conversation becomes about their project

↓

Trust begins to develop

↓

Archie recognises genuine intent

↓

He offers a conversation with your practice

↓

A better-informed potential client becomes an enquiry.

Not everybody who uses Archie will become an enquiry.

They're not supposed to.

Some people will simply research.

Some will be months away from doing anything.

Some may discover their project isn't appropriate.

That's fine.

Because the people who do ask to speak to you have already spent time engaging with useful information associated with your practice.

They're potentially warmer before you've even spoken to them.

Archie Will Keep Getting Better

Architecture isn't static — and neither should your Ask Archie be.

Questions change.

Your practice changes.

Services change.

Costs and timescales change.

Planning considerations evolve.

And real conversations can reveal subjects homeowners want to understand that we hadn't anticipated.

So Ask Archie isn't intended to be installed and forgotten.

We will periodically review and update the information behind your Archie, add useful new questions and refine the experience based on what we learn.

Your Archie becomes a living knowledge and conversation resource for your practice.

The Ask Archie Case Study Programme

We're currently looking for a small number of independent architectural practices to help us prove and refine the Ask Archie concept in the real world.

As a Case Study practice, we'll work with you to customise Ask Archie around your business and learn what happens when genuine prospective clients start using it.

We want to discover:

Which questions get clicked?

What do homeowners ask next?

Which conversations develop into genuine projects?

What additional knowledge would make Archie more useful?

Your feedback will help shape the product.

See Ask Archie In Action

Don't take our word for it.

Pretend you're planning a building project.

Choose one of the questions.

Ask a follow-up.

Challenge Archie.

Ask something complicated.

Tell him about a hypothetical project.

One Question Could Be The Beginning Of Your Next Project

There are people in your local area thinking about extensions, renovations, remodelling and new homes right now.

Many aren't ready to fill in a contact form.

They're not ready to request a consultation.

They may not even be ready to call themselves a prospective client.

But they do have questions.

Ask Archie gives those questions somewhere to go.

And sometimes...

a question becomes a conversation.

A conversation creates trust.

And trust can become a project.

Turn Your 100 Questions Into Ongoing Social Content

The objective isn't to give the entire answer away in the social post.

It's to create enough curiosity for somebody to want to discover the answer.

The post can direct them to Ask Archie, where the question becomes the beginning of a genuine conversation.

8 posts every 4 weeks = more than 100 Conversation Starters across a year.

And because your Ask Archie library can continue evolving, the content can evolve with it.

The questions inside Ask Archie don't have to wait for somebody to arrive on your website.

We'll use them to help start conversations elsewhere too.

Every four weeks, we'll provide 8 ready-to-use social media posts built around selected questions from your Ask Archie library.

Questions such as:

“What are the biggest mistakes people make before starting a building project?”

“Could a better layout solve my problem without an extension?”

“Which home design trends might I regret in ten years?”

From Social Media To Print — With Scan2Ask

Questions don't only work online.

With Scan2Ask, selected Conversation Starters can also be used in:

leaflets, local magazines, brochures, newsletters, direct mail, exhibition material, site boards and other printed advertising.

Instead of asking somebody to scan a QR code simply to visit another website, Scan2Ask gives them a reason to scan it.

For example:

Planning an extension?

What are the biggest mistakes people make before starting a building project?

Scan to Ask Archie →

The QR code takes them into the Ask Archie experience, where they can explore that question and continue the conversation.

That means the same underlying system can start conversations from:

Your website + social media + printed marketing.

Exclusive To One Architectural Practice In Your Local Area

This is important.

We will only provide Ask Archie to one architectural practice in your agreed local town/city area.

Once an area has been allocated to a participating practice, we won't offer Ask Archie to a competing architectural practice in that same agreed area while that exclusivity remains in place.

So if you become the Ask Archie Case Study practice for your local area, another architect in the same area can't simply ask us for the same system.

We don't want the impact of your Ask Archie diluted by a local competitor having access to a copy.

The Complete Ask Archie Service

When Ask Archie moves beyond the Case Study stage, our proposed standard price for the complete managed service is:

£497 Setup + £197 per 4 weeks

That will include:

Ask Archie Architect Buddy
100-question Click2Ask library
10 organised architecture topics
Customisation around your architectural practice
Your own suggested client questions added to the system
Practice-specific knowledge and information
Conversation-led enquiry handling
8 Conversation Starter social posts every 4 weeks
Scan2Ask for printed marketing
Ongoing knowledge maintenance and refinement
Periodic review and improvement
And local area exclusivity

But we're not asking our Case Study practices to pay that.

What We'll Set Up For You

Your Case Study package will include the complete Ask Archie system:

• your Architect Buddy customised for your practice

• 100-question Click2Ask library

• 100 graphic Social posts each based on a question with Scan2Ask QR code - 8 graphics delivered every 4 weeks.

• your own practice information added to Archie's knowledge

• enquiry handling and handover to your team

• the ability to add questions suggested by your practice

• refinement of Archie's knowledge as we learn from real conversations.

We'll do the heavy lifting.

We'll need a little input from you because the better Archie understands your practice, the more useful he can become.

Become An Ask Archie Case Study Practice

We're looking for selected independent architects who are prepared to put Ask Archie in front of real prospective clients and help us learn from what happens.

In return, you'll receive the complete Ask Archie service at our:

CASE STUDY RATE

£97 per 4 weeks

No £497 setup fee.

And here's the important bit:

Your £97 per 4 weeks Case Study rate is permanently protected.

As long as you remain continuously subscribed to Ask Archie, your rate stays at £97 per 4 weeks, even when the standard price for new practices becomes £197 per 4 weeks.

You're helping us prove the concept.

We think it's only fair that if Ask Archie becomes considerably more valuable as a result, you should continue benefiting from being one of the practices that helped us get there.

And Your Local Area Is Protected

We don't want five architects in the same town offering exactly the same experience.

So each Case Study place comes with exclusive use of Ask Archie for an agreed local town/city area.

Once your area is allocated, we won't supply Ask Archie to another architectural practice in that agreed area while your exclusive subscription remains active.

One practice. One area. One Ask Archie.

Satisfaction Promise

We stand behind Ask Archie, but we appreciate that, to you, he’s an unknown quantity.

So during our Case Study period, we’ll take away the risk.

All we ask is that you work with us and give Ask Archie a fair opportunity to prove his worth — adding him to your website, using the Ask Archie social posts we provide, and including Scan2Ask on suitable printed material where possible.

That gives Archie the opportunity to answer potential clients’ questions at any time, from multiple sources.

If, on 1 January 2027, you genuinely feel Ask Archie has not delivered value to your practice, you can request a 100% refund of the subscription fees you’ve paid during the Case Study period.

Sound fair?

What Do We Need From You?

Not very much.

Try Archie.

Challenge him.

Tell us when you think an answer could be better.

Suggest questions your clients frequently ask.

Give us information that would help him understand your practice.

And, most importantly, put him in front of real prospective clients.

We'll do the building, updating and refining.

Together we'll find out just how effective 100 good questions and one very knowledgeable Archie on duty 24/7 can become.

The Case Study Proposition

Proposed Standard Service

£497 setup + £197 per 4 weeks

Your Case Study Service

£0 setup + £97 per 4 weeks

✓ Full Ask Archie system
✓ 100-question library
✓ 8 social posts every 4 weeks
✓ Scan2Ask for print
✓ Custom practice knowledge
✓ Ongoing updates and refinement
✓ Local area exclusivity
✓ £97 per 4 weeks rate protected for as long as you remain subscribed