Help your farm shop stay front of mind with local families.

Every weekend.

A recurring family touchpoint, 52 times a year,

at the exact moment weekend decisions are made

A simple, family-friendly idea that gives children something fun to look forward to on Saturday mornings, while gently keeping your farm shop part of the family routine.

No apps. No discounts.

No staff hassle.

Secure Exclusive in your County

Meet the Farm Shop Buddy Team

Throughout the year, children are welcomed by a rotating cast of friendly Farm Shop Buddy characters.

Caroline the cow

Danny the donkey

Abby the Angora goat

Peggy the pig

Joshua the tractor

Spud the potato

Why Farm Shop Buddy Works

Saturday has always mattered to children.
No school. No rush. Time to relax.

Farm Shop Buddy is designed to fit naturally into that rhythm.

Each Saturday morning, families who opt to subscribe receive an SMS notification to their phone.

Not pushing any promo, nothing that feels like marketing - just a message from the farm shop mascot

Parents and their younger kids can check in to the Farm Shop Buddy Hub to enjoy:

• A friendly animated mascot video

• A fresh 'Deadly Dozen' light-hearted jokes 🤪

• A trio of riddles from easy to no-so-easy for children to think about during the week

It’s a gentle routine that keeps your farm shop positively front of mind right at the start of the weekend — when families are deciding what to do.

Each month, a different 'Buddy' takes centre stage — appearing in short, weekly Saturday-morning videos that families quickly come to recognise.

Over time, as children begin to associate your farm shop with those shared laughs, it becomes natural for them to start asking if they can visit — especially when weekend plans are being discussed.

When children enjoy telling jokes and adults join in, it creates a relaxed, shared moment that feels warm and positive — the kind of moment that gently anchors your farm shop in family conversations.

• Why did the banana go to the doctor?
  Because it wasn’t peeling very well.

• What do you call cheese that isn’t yours?
  Nacho cheese!

• Why did the teddy bear say no to dessert?
  Because it was already stuffed.

• What do you call a sleeping cow?
  A bull-dozer.

• Why did the chicken join the band?
  Because it had the drumsticks!

• What’s brown and sticky?
  A stick!

The Dreadful Dozen - typical examples

Yes — we’ll happily hold our hands up. There are more than a few groaners in there. 😏
But kids laugh at them… 😂😂 and adults usually do too. 😁

Seeing their children thinking, laughing, and sharing moments together helps parents feel good about the farm shop — not just as a place to buy produce, but as part of a happy family routine.

Alongside the jokes, children can also enjoy three weekly riddles — one easy, one medium, and one a little trickier — just for fun.

The answers are revealed the following Saturday, with three new riddles set, giving kids something to think about, talk over, and smile about together.

It’s a simple, screen-free moment parents tend to appreciate — and another gentle way your farm shop stays associated with curiosity, laughter, and family time.

That’s the positive, feel-good space Farm Shop Buddy gently steps into.

It’s not changing how families feel — it’s amplifying the good feelings they already have about a farm shop they enjoy visiting.

✨ Example Week

🟢 Easy Riddle

What has hands but can’t clap?

➡️ A clock (revealed following Saturday)

🟡 Medium Riddle

What gets wetter the more it dries?

➡️ A towel (revealed following Saturday)

🔵 Tricky Riddle

I speak without a mouth and hear without ears. I have no body, but I come alive with wind. What am I?

➡️ An echo (revealed following Saturday)

Parents can feel relaxed knowing the farm shop content is genuinely family-safe and encourages children to think, talk, and engage — rather than simply just consuming content.

It may seem like a small thing, but for families, those moments are meaningful and real.

And one of the quiet joys of parenthood is parents sharing a laugh with their children — even when the joke is terrible (often because the joke is terrible).

Something for Younger Children Too

For families with younger children, a simple black-and-white colouring sheet featuring the Farm Shop Buddy mascot is provided each month with seasonal themes.

Check out a demo Activity card for 'Little Spuddies' age 2 - 10

(you don't have to call kids 'little spuddies' - Farm Shop Buddy can accommodate your preferences)

On the back are a few extra jokes and riddles, plus a QR code linking parents to the Farm Shop Buddy Hub.

It’s a screen-free activity for little ones and an easy way for parents to discover more about your Farm Shop.

Each month, the farm shop receives a printable PDF they can:

• Hand out to families

• Leave in the café area with crayons

• Print as many copies as they like

The Farm Shop Buddy Hub

Everything lives in one simple, mobile-friendly page.

After the fun content, parents can scroll on to see:

• Monthly fresh produce highlights

• New items coming into the shop

• Seasonal specials

• Upcoming events

• A link to your online store (if you have one)

The fun always comes first.
The useful information follows naturally.

It's a brand new year and Spud has been working hard down at the gym to be in the best possible shape to represent your Farm Shop

(so far it's made zero difference, but don't tell him - he's surpriingly sensitive for an otherwise mature and well-grounded vegetable)

❤️ Share the Love (Optional)

If families enjoy their visit, they’re gently invited to:

• Check in or share a photo on Facebook

• Leave a Google review

There’s no pressure, no incentives tied to reviews, and no staff involvement — just a friendly, optional invitation.

What often surprises independent retailers is how willing happy customers are to help when the ask is simple and the path is clear.

Facebook check-ins and personal photo shares come across as authentic recommendations, shown directly to friends and family — reaching people your own business posts often never will.

Facebook also prioritises personal activity over business posts, which makes check-ins a natural way to work with the algorithm rather than against it.

Google reviews work best when they’re recent and consistent.

Many potential customers check reviews before getting in the car, and older reviews can quietly raise doubts — “Is this place still good?”

Gentle, ongoing reminders help keep trust high without feeling forced.

🎥 Monthly Animated Buddy Mascot Video

Each month, your Farm Shop Buddy delivers a short Pixar-style animated video:

• Family-friendly humour

• Seasonal tone

• Designed for children, enjoyed by parents

• Builds recognition and familiarity

Updated monthly and hosted on your Mobile Hub.

📲 SMS Notifications

Farm Shop Buddy can also send a permission-based Saturday morning SMS to families who choose to opt in.

It’s a gentle reminder for children who enjoy the routine — letting them know it’s time to listen to the mascot share a couple of jokes, enjoy another Dreadful Dozen, and see the answers to last week’s riddles before tackling three new ones.

The message isn’t promotional; it simply helps your farm shop play a small part in keeping children entertained, thinking, and talking together at the start of the weekend.

Why This Works So Well

Children love:

• Predictable routines

• Simple humour

• Something to look forward to

Parents love:

• Easy, screen-light entertainment

• A positive reason to revisit somewhere they already trust

Over time, your farm shop becomes part of the family’s Saturday morning routine, keeping it gently front of mind when weekend plans are being made.

That’s how Farm Shop Buddy turns smiles into repeat visits — naturally.

Farm Shop Buddy is designed to appeal to kids aged from 2 > 10 👧🧒

They are not the buyers — but they are the memory anchors.

• Keeping the farm shop top-of-mind

• Embedding it into family routines

• Turning the shop into “that place the kids like”

That’s exactly how repeat visits happen.

💷 Pricing

🐮 Farm Shop Buddy – Founding Yorkshire Plan

£197 per month

Includes:

• Custom mascot

• Weekly animated Buddy video - Pixar-style (approx 45 secs)

• Farm Shop Mobile Hub

• Monthly Specials & Events updates

• Social sharing prompt + pathway

• Google review prompt + pathway

• Farm Shop online store connected

• Weekly SMS broadcast to customers with kids (opt in)

No long-term contract.
Cancel anytime.

Limited to just ONE Official Farm Shop Buddy Partner per County

Once these places are filled, the position closes permanently.

👉 See Farm Shop Buddy in Action

If you’d like to:

• See example mascot videos

• View a live Mobile Hub

• Understand exactly how families interact

Let’s have a short, friendly chat.

No pressure.
No obligation.

👉 Request a demo / Book a short call