IBSC Launch Zone 01:

Harrogate District

IBSC is building a local ecosystem designed to support independent businesses through community engagement, online visibility, and structured promotion.

The first launch Zone is focused on the Harrogate District — and just one independent bakery will hold the exclusive category position.

That means:

• No direct bakery competitors within the Zone

• Ongoing spotlight exposure to local residents

• Founder priority for future expansion Zones across Yorkshire

What This Means For You

Your establishment becomes the only independent bakery positioned within the IBSC ecosystem for the Harrogate District.

Your business is showcased as part of a coordinated local campaign designed to:

• Reach thousands of local residents

• Build long-term brand familiarity

• Drive repeat engagement and customer loyalty

This is not a one-time promotion — it is structured positioning inside a growing local platform.

Founder Advantages

Founder Partners receive:

• Category exclusivity within the Harrogate District launch zone

• First refusal on future Yorkshire zones

• Early positioning inside a scalable ecosystem

You can expand into additional zones, remain with just Harrogate District, or give up your position at any time — participation remains flexible.

Supporter Base Campaign Structure

IBSC campaigns are designed to attract and retain an audience of local resident 'Supporters' through high-perceived-value promotions that spotlight participating merchants.

The goal is simple:

• Create local buzz

• Encourage sharing and engagement by using viral contest software powered by an ethical incentive

• Introduce independent businesses to new customers

As the exclusive coffee merchant, your brand is featured consistently throughout these campaigns.

In keeping with a policy of full transparency, we can share that the core audience ignition and growth will be provided from successive campaigns using UpViral.

UpViral contest software is proven over many years at establishing large audiences rapidly when the offer is attractive to the target demographic.

Feel free to review UpViral real world business case studues to see for yourself the power and performance of this ethical method.

Campaign Impact

Imagine 30–50 independent merchants each running their version of:

“Win FREE Indie Products for a Year!”

This creates strong local buzz, encouraging residents to enter and share the campaign with friends and family to increase their chances — expanding reach organically.

As the exclusive baked goods merchant, your brand sits at the centre of this attention with direct competitors excluded.

Restaurant Partnership Extension

The same framework expands to local restaurants and pubs with:

“Win FREE Dining for a Year!”

This universally appealing prize attracts even greater engagement. Restaurants provide one free meal per month to winners, structured so participation remains commercially viable.

Winners rotate between establishments throughout the year, exposing them to multiple venues.

Restaurants gain new diners, visibility, and paid companion meals — often converting first-time visitors into repeat customers.

The presence of both retail merchants and restaurants strengthens the ecosystem, drawing more supporters and creating mutual benefit across the network.

Timeline & Commitment

• Launch campaign runs throughout May
• Winners announced 1 June
• Founder participation: £100
• Honour one prizewinner from the Harrogate District on your chosen terms

Immediate Value #1:

To make participation in IBSC effectively zero fee, your Founder contribution includes immediate access to Unboxing Buddy, our new customer engagement tool.

Unboxing Buddy transforms product delivery into a moment of social sharing, customer endorsement, and review generation — while incentivising repeat purchases.

Immediate Value #2:

As a early Founder Partner with IBSC you receive one x 10 second product promo video per month - regular fee £250

First 10 Founder Partners only

Contact Ken for a custom Demo featuring your product.

Why Harrogate District?

Locals love:

✔ Artisan coffee
✔ Independent brands
✔ Dining out socially
✔ Discovering new favourites

Harrogate District happens to be the home location of the Founder of IBSC.

Harrogate District is well known as relatively affluent and blessed by an abundance of quality Indie restaurants.

What will this cost?

Just £100 to get started.

You will get you Unboxing Buddy working for your business in every delivery until end of March 2026.

Plus one 10 second promo per month.

Then if you decide to continue the Founder Partner rate is £100/mo with IBSC Harrogate District included.

Additional Yorkshire IBSC Zones as they come up, you get first refusal at a flate rate of £25/mo per Zone.

Positions are limited, and we expect strong interest.

If you’re open to proven, community-driven growth strategies, I’d be delighted to welcome you as an IBSC Founder Partner.

Thank you for taking the time to review this opportunity.

Best regards,
Ken Peacock
Founder — IBSC

Be the First.

Be the Only.

Be the Bakery on

IBSC Harrogate District. ☕